As a founder, one is taking decisions daily and frequently; being at the pinnacle of the organization each of these decisions have huge impact in determining the future of the company and thus they need to be the right decisions.
In a market where innovations are sprouting everywhere, the ZERO TO ONE journey is when YOU, the founder has done everything yourself to bring the enterprise thus far. Kudos to you !!
We want to be by your side in the ONE TO TEN journey where you are scaling each function, building teams and cultivating process dependence. YOU are now moving from being the “Chief Everything Officer” to the “Chief Architect and Coach” of your company
A Fractional CMO brings in subject matter expertise to help your teams as they shift gears making the learning curve steep.
A Fractional CMO brings in the expertise of CMO at an affordable cost however unlike a marketing consultant who strategizes from the outside a Fractional CMO works closely with the team to ensure execution as well. S/he is associated with the organization for a longer term and is responsible for working with the employees, vendors, external agencies. S/he has a coherent view of the overall business , interacts with the sales and finance teams and hence is strategically integrated to building the business together. A Fractional CMO helps the founder build the team for execution excellence by working closely with the in house team executing the marketing tactics on a day-to-day basis.
Deepti Karthik is a marketing leader with 12+yrs of experience building and leading some of the most iconic, loved and celebrated brands in the world. '
Graduating from NMIMS in 2009, she was the youngest recipient of the Shri Tulsiram Harishgupta Gold Medal for the best All Round Student’s Performance for the year, NMIMS(2008-09)
She began her career with FMCG sales working across understanding consumer behavior in offline sale and setting up with cosmetic-pharma channel in TN for Wipro Consumer Care & lighting. At Unilever, Deepti was leading a team of 24 sales officers managing a revenue of 300 cr+ annually in 2012. She then moved to consumer marketing within the organization before pivoting to the sunrise category of the decade- E-commerce
At Snapdeal as the Head of Marketing strategy for all exclusive launches across Mobiles, Electronics, GM, Fashion ,FMCG etc handling a budget of 100 cr she was behind the successful launch of Samsung J series .
She later shifted to Nokia Mobiles in 2017 when HMD decided to relaunch Nokia in Android Avatar in India. As the Campaign Manager in addition to leading product launches Deepti was the digital marketing lead helming all online exclusive launches also winning at EMVIES for innovative digital media usage..
Post a maternity break, Deepti joined DaMENSCH an early age startup as Head of Marketing, she was entrusted with establishing the brand as a leading premium men’s essential wear in the cluttered apparel sector , today it stands tall as a 100cr ARR+ Brand.
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