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    • Home
    • Fractional CMO
    • Creative & Social
    • Growth & Performance
    • Our Team
    • Contact Us
  • Home
  • Fractional CMO
  • Creative & Social
  • Growth & Performance
  • Our Team
  • Contact Us

Introducing Fractional CMO

Who is a Fractional CMO

Who is a Fractional CMO?

 A Fractional CMO brings in the expertise of CMO at an affordable cost however unlike a marketing consultant who strategizes from the outside a Fractional CMO works closely with the team to ensure execution as well. S/he is associated with the organization for a longer term and is responsible for working with the employees, vendors, external agencies. S/he has a coherent view of the overall business , interacts with the sales and finance teams and hence is strategically integrated to building the business together. A Fractional CMO helps the founder build the team for execution excellence by working closely with the in house team executing the marketing tactics on a day-to-day basis through marketing consultation

Hire Deepti Karthik as your Fractional CMO

 


Industry Experience branding consulting

Hi , I am Deepti Karthik

 Deepti Karthik is a marketing leader with 12+yrs of experience building and leading  some of the most iconic, loved and celebrated brands in the world. '


Graduating from NMIMS in 2009, she was the youngest recipient of the Shri  Tulsiram Harishgupta Gold Medal for the best All Round Student’s  Performance for the year, NMIMS(2008-09) 


She began her career with FMCG sales working across understanding consumer behavior in offline sale and setting up with cosmetic-pharma channel in TN for Wipro Consumer Care & lighting.  At Unilever, Deepti was leading a team of 24 sales officers managing a revenue of 300 cr+ annually in 2012. She then moved to consumer marketing within the organization before pivoting to the sunrise category of the decade- E-commerce 


At Snapdeal as the Head of Marketing strategy for all exclusive launches across Mobiles, Electronics, GM, Fashion ,FMCG etc handling a budget of 100 cr she was behind the successful launch of Samsung J series .


She later shifted to Nokia Mobiles in 2017 when HMD  decided to relaunch Nokia in Android Avatar in India. As the Campaign Manager in addition to leading product launches Deepti was the digital marketing lead helming all online exclusive launches also winning at EMVIES for innovative digital media usage..

Post a maternity break, Deepti joined DaMENSCH an early age startup as Head of Marketing, she was entrusted with establishing the brand as a leading premium men’s essential wear in the cluttered apparel sector , today it  stands tall as a 100cr ARR+ Brand. 


Mail us at Decisionpinnacle@gmail.com to book marketing consultation/ branding consulting now!

Visit Linkedin Profile

Awards & Recognitions

E4M IMPACT MARKETING 40 UNDER 40

AD GULLYWOMEN DISRUPTORS - MARKETING HEAD OF THE YEAR

FINANCIAL EXPRESS VISIONARY LEADER- FE POWER LIST

TOP 30 E-COMMERCE LEADERS- INDIA ECOMMERCE SUMMIT

Frequently Asked Questions

What is your area of expertise?

We take up projects basis modules defined by application into following three categories.


Growth projects ( Execution First)

Strategic Advisory ( Strategy First)

Fractional CMO ( Strategy + Execution)


Conventionally, online marketing consultancy and creative agency have defined this job but we are a new age D2C marketing consultation agency focused on driving counterculture narratives

How is Fractional CMO different from an employee or a consultant?

Fractional CMO is not an employee and hence might not be governed by the laws of the organization with respect to location, login time etc however is as integral a part as any other employee whereas a strategic consultant is offering strategic services as an outsider.


Fractional CMO can coordinate with other online marketing consultancy creative agency or new age D2C agency to drive results. 

What is your average engagement time?

For Brand Building and strategic advisory projects engagements range from 6 months to 1 yr horizon however we also take up projects which are tactical in nature and only require short term engagement eg: IPL / Campaign Activation.


Conventionally known as online marketing agency, we are a D2C agency focused on growth - online marketing consultancy

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